Over the years, restaurants have created activities around eating to draw in more customers and keep them coming back. It is not uncommon to find dart tournaments or basketball free-throw booths. Outdoor activities are also part of the mix.
Depending on the location, they may be year-round or seasonal. The trick for restaurants is to find outdoor competitions for which they have room. Some commonly seen events are 3-on-3 basketball and even volleyball. Smart restauranteurs are always looking for the next “thing.”
The games are part of a restaurant marketing trend known as Experiential Dining. It goes beyond food to create a unique engagement with the other patrons and the restaurant itself. There are many different approaches to Experiential Dining, with sport/competition being one format.
Enter the Pickleball Experience
As the fastest-growing sport in the US and one embraced by people of all ages, Pickleball is a natural for experiential dining. The courts are relatively compact, making it approachable for restaurants seeking an outdoor experience. While pickleball can get quite competitive, it is not difficult to create events geared toward all levels of play.
When creating outdoor experiences, restaurants must be sensitive to the surrounding environment and non-participating patrons. Noise is a common concern for any activity. Fortunately, significant noise reduction can be achieved with the advancement of technology and construction techniques.
Using Soundproof Glass walls, players and spectators can participate in pickleball while minimizing the impact of noise on the surrounding area.
Consider this concept: PICKLEGLASS™ surrounds the bar and the courts. This keeps the balls from being lost, reduces the noise, and creates an experience focused on friendly competition. The participants are in their own (almost literal) little bubble.
From a marketing perspective, this adds the benefit of keeping the fun and entertainment visible from the outside (while dampening sound) to draw in new patrons.
Sound-deadening glass walls are a great option for restaurants seeking an outdoor experience but concerned about the noise level of the surrounding area. While pickleball has a unique noise profile, other activities, including simply loud conversations, can disrupt the area. Using products like PICKLEGLASS™ will dampen the sound, helping the restaurant maintain its neighborly relationships.
